tkworld Chapter 307 Exorbitantly Priced Tomatoes, Limited-Quantity Scarcity Marketing
Chapter 307 Exorbitantly Priced Tomatoes, Limited-Quantity Scarcity Marketing
Jiang Chen's voice was calm.
But these two sentences were like two depth charges, exploding in the simple canteen.
The air froze instantly.
The wealthy men, who had almost come to blows over a sip of cucumber soup, were all frozen in place.
The fervor on their faces was replaced by deep astonishment and disbelief.
Even Jiang Youfu, the village banquet chef who was quickly clearing the table, was so frightened that he trembled, his legs went weak, and the stack of chipped porcelain plates in his hands almost fell to the ground with a clatter.
One hundred dollars for a single tomato?
Two hundred yuan for a cucumber?
This isn't selling vegetables!
This is blatant bank robbery!
Jiang Youfu has lived half his life and has been running a banquet in the village for decades. The most expensive dish he has ever made is a wild soft-shelled turtle that costs only a few dozen yuan per kilogram.
Jiang Chen's offer completely shattered his understanding of the market.
This price is hundreds of times more expensive than those imported or organic vegetables in county supermarkets that are labeled "imported" or "organic" and are specifically designed to rip off wealthy people!
Finished!
Chenzi has gone mad with wealth!
Treating these obviously unapproachable bigwigs from the provincial capital as easy targets for exploitation, how could they expect to escape unscathed?
Jiang Youfu nervously swallowed, already considering whether he should grab the rolling pin from the kitchen, ready to rush out and "rescue" the situation at any moment.
However, what happened next made Jiang Youfu feel that he had wasted the past fifty years.
After a brief moment of stunned silence, none of the wealthy individuals slammed their fists on the table or began to curse Jiang Chen as a heartless businessman.
Instead, an even more intense and fervent red glow surged across their faces than before!
The coal mine owner, who had just been licking the plate, widened his small eyes, slapped his thigh, and roared at the top of his lungs.
"One hundred?! Two hundred?!"
"President Jiang! Are you...are you doing charity work?!"
The coal mine owner's voice carried a hint of indescribable excitement, and even a little bit of... grievance?
"What?!"
This time, Jiang You-fu and the villagers who were watching the commotion were all dumbfounded.
This price...
And they call it...doing charity?
"Yes, Mr. Jiang! This price is incredibly low! It's absolutely fair!"
The internet upstart with the gold-rimmed glasses nodded repeatedly, adjusted his glasses, and said with utmost sincerity, "We all know the value of this! This isn't just vegetables; it's a life-saving miracle drug!"
"That's right! A life-extending drug that can genuinely improve bodily functions, eliminate fatigue, and even slow down aging, for a hundred dollars a pill? Are you kidding me!"
Even manufacturing tycoons are getting anxious: "If this were at an auction, it would have to have at least two more zeros added to the price! And it would have to be in US dollars!"
In an instant, the entire atmosphere in the cafeteria changed completely.
The wealthy people didn't think it was expensive at all; on the contrary, they were all indignant, feeling that Jiang Chen's pricing was a double insult to their intelligence and wealth.
Too cheap!
The price was so low that they felt slighted!
This amazing product that lets you buy health and vitality with money, you're actually selling it by the "piece"?
Who are you looking down on?
In their view, this kind of thing should be sold by the gram!
"President Jiang! Stop talking nonsense! I'll transfer the money first!"
The coal mine owner couldn't wait any longer. He pulled out his custom-made phone, studded with diamonds, shoved the screen in front of Jiang Chen, and roared, spitting as he spoke, "Give it to me! Five thousand tomatoes! Ten thousand cucumbers! Right now! Give me your company's bank account!"
"Bullshit! Get out of my way, you surnamed Hei! You think you can take it all by yourself?"
The manufacturing tycoon shoved him aside and squeezed forward: "President Jiang! Ignore him! I'll pay double! No! Triple! I'll take as many as you have!"
"I'll offer 500 million!"
"I'll offer a billion!"
The situation spiraled out of control once again.
These usually impeccably dressed men nearly came to blows again over the chance to buy the items.
"Everyone, calm down."
Jiang Chen stretched out his hands and pressed down.
His calm voice seemed to possess a strange magic, instantly silencing the noisy cafeteria.
All the wealthy people were watching him expectantly, like a flock of fledglings eagerly awaiting food.
First of all, thank you for your recognition of our products.
Jiang Chen said slowly and deliberately.
"However, there are a few rules I must make clear beforehand."
He paused, his gaze calmly sweeping across each person's face.
"Because this batch of fruits and vegetables was cultivated using a special biotechnology that is extremely rare and almost impossible to replicate, the cost of the nutrient solution alone is frighteningly high, and the requirements for the growing environment are extremely demanding, so..."
"Production is extremely limited."
Upon hearing the words "limited production," every wealthy person's heart skipped a beat, and they all felt their hearts leap into their throats.
These four words are the ones they fear hearing most in their entire lives.
This means that even if you have the money, you might not be able to buy it!
"Therefore, in order to ensure quality and to allow more friends to experience it."
Jiang Chen's lips curled into a fox-like smile that even Su Tianhao found somewhat familiar.
"I have decided that, effective immediately, all premium products from this farm will be subject to strict quantity limits."
"That is, what is known as... scarcity marketing."
"boom!"
These two words, like two nuclear bombs, completely detonated in the minds of the wealthy!
Limited edition!
It's a fucking hunger marketing tactic!
This kid knows it all!
They know exactly how to exploit their weaknesses!
The specific rules are as follows.
Jiang Chen gave them no time to react or protest, raised a finger, and announced the outrageous and tyrannical terms.
"First, each person, per day, may purchase a maximum of two hundred tomatoes and one hundred cucumbers upon presentation of their valid ID."
"Secondly, any form of reservation, additional charges, or backdoor dealings are not accepted."
"Third, today's goods are in the greenhouse, first come, first served, while supplies last."
Jiang Chen had just finished speaking.
The entire venue fell into a deathly silence for three seconds.
Then, it completely exploded!
"What?! There's a purchase limit?!"
"That's all for a day? Not even enough to fill a gap between your teeth!"
"This isn't fair! I'll pay ten times the price! I want to buy ten thousand!"
These super-rich individuals, accustomed to using money to solve everything, experienced for the first time the fear of being dominated by forces other than money.
I have money, but I can't spend it!
This is worse than killing them!
"No way! All of today's goods are mine! Nobody can take them from me!"
"Hey Li! You stop right there! You tricked me out of that piece of land in the south of the city last year, and I haven't settled that score with you yet! If you dare to try and take these cucumbers from me again, I'll make sure you never leave this village!"
The situation was about to escalate from a business competition into a criminal case.
Two real estate tycoons, who had a long-standing feud in the business world, started shoving each other wildly at the cafeteria entrance, grabbing each other's expensive ties in order to seize the last remaining spot quota for the day.
The bodyguards around looked at each other, wanting to step in and break up the fight, but not daring to.
These are gods fighting; mortals like us can't afford to get involved.
Looking at the chaotic scene, Su Tianhao's smile had reached a whole new level of brilliance.
He picked up his teacup, took a small sip, and looked smug.
He knew that from this day forward, his status among the wealthy in the provincial capital was about to change drastically.
And all of this is thanks to his wonderful son-in-law!
He stood up with a smile, slowly walked between the two wealthy men who were still fighting, and prepared to begin his performance as the "middleman" and "rule maintainer".
He's made a killing from this favor today!