Explosive entrepreneurship

Chapter 121

Aowei Park.

Perhaps it is due to the good business environment this year and the high occupancy rate of enterprises in the park, which has led to considerable property benefits in the park, so special attention has been paid to the atmosphere of the Spring Festival.

Red lanterns are hung everywhere in the park, as densely as if the gods in the sky knocked over the candied haws in the sky.

Sitting by the window, Gou Dai divided the large bags of money that the cashier had just withdrawn from the bank into big red envelopes one by one, and wrote his name and New Year's message on each red envelope.

When Gou Dai finished packing, the stack of red envelopes was like a hill, full of wealth, joy and hope.

Gou Dai walked out of the office and distributed the red envelopes to the employees one by one.

The employees were surprised and delighted. Yesterday they received a considerable year-end bonus on their salary cards, and today they received the blessing from the boss. All of them were so excited that their hands trembled, especially when they touched the thickness of the red envelope.

Some unrestrained employees secretly opened the red envelope the second they received the red envelope, and screamed when they saw the amount.

You know, during a one-year retreat, the boss who is not stingy will pack a small red envelope to show happiness in addition to the year-end bonus. Normally, it is only one thousand or eight hundred. Smaller companies will not have this benefit.

When the staff first received the red envelope, they thought it should be a souvenir book or a small gift because of its thickness, but when they received it, they found it was full of cash, and their joy was beyond words.

After distributing the red envelopes to the grassroots employees, Gou Dai said to several senior executives: "I will send out yours alone, and I will hold the last meeting of this year in the conference room later, and arrange the holiday arrangements by the way."

==

conference room.

The elders headed by Shangguan Jingxian had solemn expressions, as if they were mourning, and they were not affected by the atmosphere of the New Year in the slightest.

Gou Dai knew the reason why everyone was in a bad mood, so he didn't take it seriously, and distributed a larger portion of red envelopes to everyone with a smile.

Not long after he was discharged from the hospital and returned to his post, Wang Feiniu took the red envelope, and suddenly burst into tears, and the speed of the tears made the veteran actors feel ashamed.

"Boss, it's all...I'm not good, I'm...not worthy." Wang Feiniu said intermittently, sobbing.

Everyone around the conference table lowered their heads.

Gou Dai took out two tissues, wiped away Wang Feiniu's tears, and patted Wang Feiniu on the shoulder: "A man, there is nothing we can't get through."

After all, return to your seat and arrange work arrangements for the Spring Festival.

"Everyone has worked hard for a year, so go back early for the holidays. This year, we will have the holiday five days earlier as usual. Everyone will go home to help their parents buy some New Year's goods and clean up. The festive atmosphere is getting weaker and weaker, but the relationship should not be weak. Talk to your parents more. Our company puts it on the Lantern Festival, and everyone returns to work after eating glutinous rice balls."

After Gou Dai finished speaking, he clapped his hands to signify the end of the meeting.

No one responded.

Shangguan Jingxian said hesitantly: "Boss, don't you want to arrange work?"

Gou Dai: "Oh yes, the technical department is quite special and needs to monitor the operation of the server. I have already told Xijing that local colleagues in Beicheng voluntarily apply for shifts, and the company will pay five times the salary and New Year subsidies. As for other departments, there is no Everyone needs to bring their computers with them, and if there is an emergency, they can work remotely."

Everyone looked at Gou Dai, obviously what they wanted to hear was not these.

Gou Dai looked at the small lanterns hanging above the conference room: "During the Spring Festival, I will be in Beicheng and guard the base camp. Don't worry, everyone."

Fu Qiaoming saw Gou Daiyun's indifferent appearance, and finally couldn't hold back: "Boss, there are quite a lot of complaints about the game's Chinese New Year activities. The official website and mailboxes have received hundreds of thousands of player complaints. I have already contacted the media. The media is still willing to sell face. The number of personal self-media is really huge. Once there is traffic, there will be all kinds of gossip. It is difficult to control the public opinion. I want to apply for overtime during the Spring Festival and work through this crisis with the company!"

Wang Feiniu nodded again and again: "This time the opposition is strong, and I have an unshirkable responsibility. I was not on the job and failed to find out the operational problems in time. I will not go back this year, and I will advance and retreat with the company."

Others also expressed their position of working overtime during the Spring Festival and tide over difficulties together.

Gou Dai was a little moved, but also a little helpless.

"First of all, the game's Spring Festival activities are planned by me personally, and have nothing to do with you, so you don't have to blame yourself."

"Secondly, I naturally have my personal intentions in doing these activities, and I have also told Xijing. Now that the public's response is not good, it does not affect our original intention of doing activities."

"Furthermore, some people like anything and some people hate it, but the majority are often the ones who are silent. Now that there are so many opposition voices, our financial report figures have not been greatly affected, which shows that most people who support the activities have not spoken up. We don't have to To change the original intention of our game for the players who are huge but have little impact on revenue."

"Finally, our company advocates a culture of not working overtime. We hope that everyone can take care of their families, parents and children first, and then talk about their great love for the company."

What Gou Dai said was sincere and sincere, which moved everyone present.

Especially Lu Xijing, who just joined the company. He has worked with more than a dozen Internet companies, and has dealt with nearly a hundred of them. In this industry that promotes a wolfish culture, he has never encountered such a company and such a boss.This event brought out some moths. He thought that his "bankruptcy aura" would be effective again, and the boss must regret it. As a result, Gou Dai just calmly gave him a New Year's greeting red envelope without a word of blame.

Gou Dai spread his hands: "If there is no problem, the meeting will end. I wish everyone a happy new year."

When the meeting room returned to calm, Gou Dai sighed softly, staring at the white wall of the meeting room in a daze.

The sun was shining brightly outside the window, and the white wall was dyed rose gold, and gradually turned bright yellow as time went by, and finally became completely bright white.

Gou Dai was thinking about the report submitted by Guan Jingxian last night.

This time [Celebrity Appreciation GO]'s new year activities and updates are mainly focused on three functions, [Help me chase stars] [Beautiful House] and [Celebrity Communication].

[Help me chase stars] is similar to the marketing of a certain software "Help me cut a knife".

Gou Dai wrote in the purpose of the plan—to attract new players to settle in through viral marketing.

Gou Dai’s writing is high-sounding, but he knows that its actual function is to make players engage in compulsive three-dimensional social interaction through highly demanding but rewarding sharing activities, which will cause fatigue and disgust among mobile game players, as well as public opinion’s resentment. Quickly cuts down on the fun of the game.

Unexpectedly, after the launch of the event, it did not arouse public outrage.

[Star Appreciation GO] players are different from other ordinary APP users. They are either fans, or have a good impression of certain stars, or at least have a certain degree of understanding of the entertainment industry.Outside the game, these groups have long established different social circles through "commonly liked stars".For example, WeChat groups, Weibo groups and forum partitions.

Mutual help and sharing activities do not pose too much trouble to the players' three-dimensional life. They only need to send the activity link to a special group social circle, and the circle friends will naturally happily help each other, and it also drives many fans who do not play games.

According to background calculations, the number of new players attracted by the [Help Me Chasing Stars] function has reached 21% of the user group, which can be said to be a very successful marketing.

It can only be said that this time, Gou Dai wrote the first floor and secretly planned the second floor, but the player showed him the third floor.

As for the [Beautiful House] event, it was a glaring event where "making money" was written on the game login interface.

Gou Dai wrote in the planning purpose - to achieve both profit and word-of-mouth harvest through high-krypton activities that do not affect the balance of the game.

This purpose is a superficial article, in fact, it does not affect the balance of the game - it shows that the existence of "beautiful cabin" does not have much bonus for game players; high krypton gold - shows that the threshold is very high, blocking most micro krypton and low krypton players beyond the threshold.

In Gou Dai's calculation, this is a tasteless activity, which minimizes the possibility of generating income during the festival.

For Lu Xijing who sensed something was wrong, he also used "emotional theory" to prevaricate.

Gou Dai's algorithm is not wrong in terms of the logic and consumption concepts of all parties.

Normal players are willing to spend a lot of money to buy game equipment because it can widen the gap in the game after purchasing, and get the satisfaction of being above everyone else;

"Skins" and "decorations" that do not disrupt the game's balance can be favored by players. First, there is a love for beauty, and second, the price is not expensive.

Like [Beautiful House] expensive and useless existence, no consumer will pay for it.

Who would have thought that after the [Beautiful Cabin] was launched, it would be wildly sought after by players, and the sales profit within a week would exceed the game's turnover in a month.

Puzzled, Gou Dai logged into the game forum, only to find that the player's thoughts were completely different from his own.

First of all, the player's consumption concept deviates from his own.

Many players of [Star Appreciation GO] are fans, buying albums, endorsements, and magazines on weekdays are all expensive expenses.Especially traffic fans, if you don't buy a single for three to five yuan repeatedly and buy tens of thousands of yuan, you can't be called a diehard fan.

Such a view of consumption that deviates from normal logic is incomprehensible to Gou Dai.Similarly, the high price that Gou Dai thinks is not worth mentioning among many [Star Appreciation GO] player groups.

Secondly, Gou Dai was generalized by Lu Xijing.

Before, he was dazzled by Lu Xijing's "bankrupt physique", but ignored his other remarkable characteristic - good skills.

Gou Dai's requirement for [Beautiful House] is a simple and decorable house. Players can buy various furniture and place an artist in the house.

In Gou Dai's expectation, Lu Xijing only needs to make a 2D plane copy and add furniture with plane elements. Like most games that do not use decoration as the main function, it is a tasteless and perfunctory setting.

Besides, it took less than two weeks between Gou Dai's proposal and the launch of the new version of the game, and there were other updates mixed in. Lu Xijing could definitely make a rough "hut" to deal with it.

However, who is Lu Xijing? Even Xiao Qian is willing to bow down to him. In high school, he was able to make a product that even a top game company would like.

With Lu Xijing working overtime, [Beautiful House] is not only beautiful, it can be said to be carved and magnificent.

The whole hut adopts 3D setting, with beautiful painting style and various types of furniture, which can be elegant and refined, or secular; it can be antique or technologically dreamy.

If it's just a well-built house, it's just icing on the cake for a game that uses real-life stars as gimmicks.

What is even more wonderful about Lu Xijing lies in the character design.

The only function of Gou Dai's planning of [Beautiful Cabin] is to place a captured star for automatic upgrade, which sounds unattractive.

Lu Xijing was very considerate of the new boss, and thought a lot, thinking that players must pay more for such an expensive function, so as to reflect Gou Dai's original intention of "playing a game with conscience".

So Lu Xijing worked overtime, and the final result is that the stars placed in the beautiful cabin are all 3D dynamic, lifelike, intelligent, able to talk, walk freely in the cabin, welcome players home, clean and clean , rest and other behaviors.

If the player purchases new furniture, the star will also add different actions and dynamics according to the furniture. For example, if the player buys a TV, the star will watch TV programs and share his experience with the player; if he buys a pet, the star will raise and play with the small animals with the player.

[Beautiful House] After the function was launched, players first lamented that it was "exclusive to local tyrants", but were quickly moved by the style and details of the painting, and they all howled "conscience game" and "excellent value for money"!

Many players who were originally determined not to krypton gold, couldn't stand the pictures shared by other players, and stretched out their depraved hands.

Who can resist being in the same room with their favorite stars, raising cats and dogs together, watching dramas and sharing the joy of life together?

This kind of happiness can be obtained for less than 600 yuan, the player said-"It's really a conscience game!"

Gou Dai:? ? ?

[Help me chase the stars] and [Beautiful House] lost both battles, Gou Dai felt very tired.Fortunately, the last [Celebrity Communication] function is very competitive. Within two days of its launch, the official website has received thousands of complaint letters, and as time goes by, the number increases exponentially.

Gou Dai wrote in the planning plan of this function-by combining stars in pairs, there is a chance to drop "souvenir props", which consumes players' excess inventory stars, increases game playability, and increases player retention.

If only this is the case, this function can indeed achieve the goal in Gou Dai's planning copywriting.

It's just that Gou Dai hid a little "□□" and set the stars who have a chance to drop "souvenirs" as "rivals", "unharmonious relationships", "friction" and "disharmony among fans" in the entertainment circle.

Gou Dai's settings are so obvious that even Lu Xijing, a technical geek who doesn't hear anything outside the window, can notice it, let alone a fan player who knows gossip like the palm of his hand.

Gou Dai's remarks to Lu Xijing and to the outside world are all——

"We just want to make a pure game. The love and hatred in the entertainment circle are not considered in our game settings. We don't want to keep "hate" in the game. We hope that all the games exude love and beauty. We hope that in reality All the unhappiness and contradictions in the game can be wiped out in the game, I hope everyone will have love, and I hope the world will be peaceful."

Gou Dai's speech like Miss World, the majority of players did not buy it, thinking that the game is "making troubles" and that the game side "disrespects players".

Regarding this understanding, Gou Dai said——

It couldn't be more perfect!

This is what I want!

The operation team of Budai Company also felt the madness and extremes of the fans in just one week.

The official blog was directly slaughtered and the company was asked to apologize.

There were hundreds of thousands of complaint letters in the mailbox of the official website. If Lu Xijing hadn't stepped in to turn the tide, the website would have been almost paralyzed.

What's more, somehow broke into the Aowei campus, and pulled a banner downstairs of the company, demanding a public apology from the person in charge.

In the most extreme case, some fans sneaked past the building's access control and sprayed red paint on the floor where Budai's company is located.

To Gou Dai's disappointment, players shouted loudly the slogan of "uninstall the game", but the number of daily active users of the game did not decrease, and even a large number of new players flowed in.

Gou Dai found through the background monitoring that these players who yelled "uninstall the game" loudly, bombarded their mailboxes with [-] complaint letters a day, and shouted "garbage game closed" in the game every day, were often the most active and recharged the most ferociously. players.

Gou Dai is very suspicious, is this involuntary?Or is it the deep hatred and the deepest responsibility?

[Celebrity Appreciation GO] In this round of "public opinion boycott", the number of users not only did not drop, but even returned to the top of the daily download list.As a result, many media and colleagues suspected that this was a reverse marketing directed and performed by Budai Company.

Gou Dai was extremely depressed, if it wasn't for worrying that it would affect the system's naturalness scoring, Gou Dai would have made an announcement on the official website, saying, "You make trouble as you please, we will lose if we change a setting."

Just when Budai employees thought that the boss's original intention was to follow the "black and red marketing" route, things turned around again.

Players launched the "White Justice League".

The initiator of the alliance is a game player "White Dove Knows I Believe", and his other identity is a pigeon CP fan.

Actors Liu Zhongxin and Chen Fangge's carrier pigeon CP, once bursting with sweetness, broke up tragically, and never met again, becoming the famous "tears of the times".

Even if the two protagonists have never been on the same stage, and the fans of the two families have been torn apart, there is still a small stamp of "Carrier Pigeon CP Fan", standing in an unknown corner with an attitude of independence from the world and defying wind and rain.

As a fan of Pigeon CP, "White Pigeon Knows I Believe", after learning that both of them have cooperated with the game, they used the game as their sustenance and went around telling each other, saying very humbly "they cooperated", and was loved by various CP fans. The ridicule is "demonstration of picking up sugar in the trash can".

However, the CP fans headed by "White Pigeon Know Me" didn't care, and poured into the game one after another. "White Pigeon Knows Me" even recharged a lot of money in order to quickly gather two people, and it became V13 in less than a month. player.

You know, the V13 of [Star Appreciation GO] needs to be recharged starting from [-].

However, when the game launched the [Celebrity Communication] function, and even Liu Zhongxin and Chen Fangge were the only stars who could successfully communicate with each other and drop souvenirs, the carrier pigeon CPs did not say "knock it", nor did they say "this is candy". , and did not cry with joy, but walked in the front line of denouncing the game.

Pigeon CP fans headed by "White Dove Knows I Believe" are eager not to be disturbed, and eager to keep a pure land that is uncontested in the battle between fans of both sides.

Unexpectedly, the game brought the grievances between the two parties back to the table, and filled their pure land with gunpowder.

In the mind of "White Dove Knows I Believe", this game is to eat their human blood steamed buns to get heat, and it is to tear the protective clothing they have stitched for many years.

They chanted the slogan of "uninstall the game", but found that there were a lot of supporters, but very few implementers.

Because not to mention other people, even they themselves, when they saw the face of their beloved idol, they couldn't help but secretly re-download the uninstalled game, and even spent a lot of money in the game's newly launched [Beautiful Cabin] function.

After finding little effect, "White Dove Knows I Believe" pondered hard, and finally re-launched the slogan "White Prostitution Justice League".

The requirements of this alliance are very simple, that is, "white whoring", no recharge, ignoring any charging items in the game, nothing, and whoring makes the game make ends meet.

On the other hand, the game is a GPS positioning real game, so it has a lot of advertising cooperation.In order to prevent the traffic they bring from increasing advertising revenue for the game, another act of "White Justice League" is to boycott all advertising parties that cooperate with the game, making partners discouraged.

Facts have proved that incitement that only needs to shout slogans and does not involve self-interest is still very influential and cohesive.

As soon as "White Justice League" came out, Budai's rapidly rising income from the event also stopped the momentum. The products that originally cooperated with the game also began to maintain a wait-and-see attitude, wondering how Budai will survive this crisis. .

For this massive boycott, Gou Dai's attitude is - no reaction, no reply.

Let him make trouble, and the breeze blows over the hills.

What makes Gou Dai even more happy physically and mentally is that various game companies are secretly adding fuel to the game.

【Celebrity Appreciation GO】The project has been going smoothly because of An Ming's background. No one in the industry dared to stand out and attack these dark horses.But this time the people's livelihood complained, they pushed the boat along with the flow, and mixed in with a large number of players to make trouble.

You know, the Spring Festival has always been a battleground for game companies.In order to attract new users and increase revenue, game companies from all sides have frequently made strange moves.Being able to pull the dark horse over at a critical moment can be described as "one mind".

Gou Dai took out his mobile phone and flipped through the endless black drafts.

If an employee of Budai pushed the door and entered at this moment, and saw the boss smiling happily, he would definitely cry, "The boss forced himself to laugh like crazy!"

Only Gou Dai knew that he was really happy.

In the shadow that has been shrouded in the shadow of "cannot fail" for a long time, there is finally a glimmer of light.

Several new messages popped up on the phone, Gou Dai clicked on it.

[Chen Zhijie: Your game has been criticized a lot recently. I participated in an industry gathering today, and everyone is discussing your game in private, so you keep silent? 】

[Chen Zhijie: I can't figure out why you are taking a slanted sword. Do you want to offend everyone in the entertainment industry, or do you want to be sacked by fans halfway through? 】

[Chen Zhijie: Nine of the ten mobile game news articles every day are black drafts of your game, so you just let it go?Do you need my help? 】

Gou Dai, who was in a good mood, replied——

[Gou Dai: Didn't Teng Shun take any action on the black manuscript? 】

After all, Fujikin currently occupies the top spot in the mobile game market in Huaguo, proud of the industry with its absolute revenue. In the past, there was a turnover of 200 billion during the Spring Festival, and it is well-deserved as the king of mobile games.Facing the sudden emergence of enemies like [Star Volunteer GO], there is no reason to be indifferent.

[Chen Zhijie: Junior, how could I do such a thing, and judge the belly of a gentleman with the heart of a villain]

After Chen Zhijie sent it, he felt a little guilty in his heart.He didn't do this kind of thing, and he didn't order others to do it, but the operation team and publicity team under him would certainly not be indifferent and miss this kind of opportunity.

Chen Zhijie hastily changed the subject.

[Chen Zhijie: Junior, the new year is coming, and I don’t have time to visit you specifically. If you have any New Year’s wishes that seniors can help you achieve, tell me, maybe you have a chance to realize it. 】

[Gou Dai: Why don't you let your powerful publicist write a few black drafts against my game? 】

[Chen Zhijie: ...]

[Chen Zhijie: Brother, you really like to joke]

Gou Dai smiled and closed the dialog box, stood up, walked to the window, and looked at the brightly lit park.

In the new year, I hope to achieve the system goals.I hope that in the coming year, grandpa can spend the Spring Festival with him, so that this reunion festival can rekindle the temperature in his life.