tkworld #228 - Xia Shuheng's Counterattack (2 in 1 order required)
#228 - Xia Shuheng's Counterattack (2 in 1 order required)
"Wow, it's so touching to see them encouraging each other for their dreams."
"Actually, I'm more interested in the vibe that Xia Shuheng gives off. He's not noisy at all, just quiet and calm, so I'm very willing to listen to his stories."
"Looking at his eyes, he's practically a professional psychologist, so healing!"
"Let me state this clearly, I'm not gay, but this guy feels like a good buddy to have a drink and barbecue with. But I still have to state, I'm not gay."
Xia Shuheng's debut broadcast achieved unexpectedly great results.
The popularity of Taoyuan Galaxy's homepage live broadcast room exceeded 5 million.
After the first trial broadcast, Xia Shuheng gradually became the focal point of Taoyuan Galaxy.
Regardless of gender or age, no one could dislike Xia Shuheng.
After a few days of trial broadcasting, Xia Shuheng began to adapt to the rhythm of Taoyuan Galaxy's live broadcasts.
He specially prepared a "Song Request Interaction" special program for the audience, inviting them to leave song requests in the live broadcast room, which he would then perform impromptu.
Viewers scrambled to leave messages in the chat:
"Xia Shuheng, I've always loved 'Seasons for You,' but I've only ever heard the female version. Can you sing it for me in a male voice?"
Xia Shuheng nodded with a smile: "Of course!"
A melodious tune began to play,
"Sending you the March wind, the June rain, the September scenery"
"Let the rest of my life be about you"
"Just like the first meeting, memories are spreading"
"Like a dessert at night"
"Even my dreams become sweet"
The fans were stunned, many flooding the screen with comments: "Brought me to tears!"
Xia Shuheng:
"In fact, every song is our youth and memory. Years later, when you revisit some songs, you will always inadvertently recall the scene when you heard the song in your youth."
"Perhaps it was a summer afternoon filled with cicada songs,"
"Perhaps it was a deep autumn with falling red leaves,"
"Perhaps you were on a train to an unfamiliar city, and the destination had someone you longed for."
"Perhaps as time passes, these memories will become blurred,"
"But as long as we hear the song we were listening to in our headphones at the time, everything will be recalled."
"I think this is the meaning that music gives to our lives."
Fans flooded the screen: "That's so right. That's exactly what I think, but my expression ability is too poor. The host is really great."
Next, many fans of all ages and professions began to compete to connect with Xia Shuheng.
The topics they talked about were also varied.
However, most of them were confiding their troubles in life, such as not knowing how to deal with their relationship with their parents, having conflicts with friends but being unable to reconcile, and feeling confused about the future…
A female fan left a message:
"How should I say this, Xia Shuheng, I've been supporting you since you were still in 'Oriental Bullet' eight years ago. At that time, my room was covered with your posters, but I eventually disappointedly discovered that you were just an unreachable star."
"I admit, I was just attracted to your face back then."
The live broadcast room immediately filled with comments: "Hahahaha, what an honest girl."
The female fan quickly explained:
"But, I found that you are completely different from eight years ago. This kind of affinity is not common among celebrities."
Xia Shuheng said with emotion:
"First of all, thank you for liking me for eight years,"
"Actually, I think that the past eight years since leaving Oriental Bullet, although I was down on my luck, it wasn't without meaning,"
"These experiences have washed away my naivety and made me more rational. This is also why I can interact with everyone here."
The audience was moved again and flooded the screen:
"This is the high-quality singer we like!"
"How should I say this, I feel that Xia Shuheng's live broadcast room is as important as Melissa's live broadcast room,"
"When I go to Melissa's live broadcast room to watch the live broadcast, I'm more likely to go there to have fun."
"But in Xia Shuheng's place, I feel so relaxed,"
……
In the past few days, Xia Shuheng's live broadcast clips on Taoyuan Galaxy have begun to spread on various video and short video platforms.
Many passers-by were amazed by Xia Shuheng's singing voice, and even more amazed by the fact that he didn't have the arrogance and distance of a celebrity, but was more like a little brother who lived across the street.
For this reason, the trend of many entertainment bloggers and entertainment media began to change:
"Faced with external public opinion pressure, Taoyuan Galaxy is doing its best to protect Xia Shuheng"
"Xia Shuheng's live broadcast debut, with 5 million popularity, is not inferior to the artificial intelligence anchor Melissa"
"Xia Shuheng's healing journey may become Taoyuan Galaxy's most popular anchor"
"Xia Shuheng connects with the audience, hitting everyone's youth, fans: It's so interesting!"
Seeing that Xia Shuheng's live broadcast effect was so good, the Tangtang sisters were overjoyed.
They quickly mobilized Taoyuan Galaxy's resources and launched a new reality show variety show hosted by Xia Shuheng.
Anyway, since Jiaxintang's Leopard Tooth live broadcast has its own exclusive variety show, they are naturally unwilling to lag behind.
However, the Tangtang sisters wanted something different for this variety show.
Because previously, Liu Mengyuan had already analyzed it with them that President Lu wanted Taoyuan Galaxy's various businesses to have results that would improve after a period of decline.
Previously, the reason why the company's second attempt to create buzz failed was that the public welfare activities were too boring.
The Tangtang sisters decided to make Xia Shuheng's variety show into a public welfare variety show!
They directly launched an "Online Public Welfare Dream Chasing Song Concert".
The public welfare concert kicked off in the live broadcast room.
Xia Shuheng:
"Hello everyone, welcome to Taoyuan Galaxy's Public Welfare Dream Chasing Song Concert."
"Today, we are gathered here not only to enjoy music, but also to contribute our Taoyuan Township's strength to those young people who have dreams."
Fan barrage:
"What the heck? What's the situation? Does Taoyuan Township have any new actions?"
"That's right. If it's just singing, Xia Shuheng can sing in his own live broadcast room. Why bother with a separate variety show?"
"Hurry up and bring out your surprises!"
Xia Shuheng continued:
"Through these few days of live broadcast connections, I realized that,"
"Everyone has an untouchable dream in their hearts, and on the road to realizing their dreams, we all need some strength, maybe it's music, or maybe it's a support."
As soon as he finished speaking, the lights on the stage instantly went down.
Xia Shuheng walked onto the stage and smiled:
"I myself am a beneficiary of Taoyuan Galaxy's support activities,"
"Today, I will dedicate a song about dreams to everyone and continue to pass on this support."
He gently strummed the guitar strings and sang Jay Chou's "Snail".
The lyrics went straight to people's hearts, and the audience praised and sent gifts.
Xia Shuheng suddenly continued:
"Here, I would like to especially thank President Lu of Taoyuan Township."
"He is a very successful and inspirational entrepreneur, and it was he who pulled me out of the abyss of wandering the streets and continued my musical life,"
"Dreams are not out of reach. As long as you dare to pursue them, you will definitely be able to achieve them."
"Everyone who persists deserves respect."
"For this reason, next, I will be very honored to announce a new public welfare plan 'Project Chasing Light' on behalf of Taoyuan Township"
"Taoyuan Township will fully support the dreams of this era, whether your dream is music or any other field,"
"After that, all advertising and gift rewards revenue from this variety show will be used for this public welfare cause."
"As long as you go to Taoyuan Township's official website to apply and submit your qualifications, you can participate in this event. Taoyuan Township will provide various resource support, including funds, promotion platforms, and technical support,"
"All of this is free and does not include any binding clauses."
"In addition, I and the management of Taoyuan Galaxy unanimously believe that,"
"Now, young people are not a generation that has collapsed. As young people with dreams, we have the right to live more comfortably,"
"For this reason, this variety show will regularly give away products that can make life more leisurely in the live broadcast room, such as lazy sofas, massage chairs, ergonomic keyboards, etc."
Finally, Xia Shuheng said with a smile:
"May your dreams be as bright as stars, and Taoyuan Galaxy will accompany you on your way."
After he announced these news, the barrage exploded completely:
"What the heck? Am I dreaming?"
"Financial support without any binding agreements, good guy, Taoyuan Township really doesn't care about its own profits. Isn't this purely a great philanthropist?"
"Aren't you a first-day fan of Taoyuan Township? This company's style is that it doesn't care about profits at all,"
"Think about it, whether it's Island Owner Life or Mouth Cannon Life, if these games were changed to a krypton gold gacha system, they would have earned several times more revenue than they do now,"
"But President Lu of Taoyuan Township doesn't care at all!"
"Moreover, compared to the previous vague themes and boring public welfare press conferences, this theme is very clear, which is young people chasing their dreams. It is very in line with Xia Shuheng's experience, and it is also quite appropriate to have him host it."
"To be honest, I'm not very interested in that support fund, because I know my own weight. I'm more concerned about those free dream public welfare products. Good guy, take a closer look. Aren't those the discounted coupon products that caused the buzz before? Is Taoyuan Township so generous?"
However, there are still some three-no accounts in the live broadcast room who are trying to stir up trouble:
"It's just talk. Who knows how much of these promises can be fulfilled?"
……
The day after the live broadcast ended, Taoyuan Township's official Weibo quickly released the web link for "Project Chasing Light".
Many fans clicked on the link and found that they could indeed upload information to apply for support.
As part of the supporting measures for this plan, Taoyuan Galaxy announced a further "National Anchor Support Plan".
Although it will not blindly distribute benefits, it will provide welfare support far exceeding 20,000 yuan per month for anchors with potential.
The announcement of this series of plans instantly ignited the enthusiasm of the entire network.
Taoyuan Galaxy's reputation instantly reversed:
"In fact, Taoyuan Township's previous seemingly scratching behaviors were all paving the way for this main event of Project Chasing Light."
"Brothers, it turns out that Taoyuan Township is playing a big game of chess!"
"I'm crying. In fact, Taoyuan Township has always been thinking about the fans. They have met all the requirements we have raised,"
"They even thought further for us, not only providing idols like Xia Shuheng, who are far more high-quality than the little fresh meat I blindly liked before, but even arranged public welfare support. So what else can we say? Taoyuan Township is awesome!"
"Sorry, Taoyuan Township, I sprayed you before. My pattern was too small, kneeling.jpg."
Not only did users' reputation reverse, but Taoyuan Township's reputation among partner brands also quickly rose.
Many partners thought:
Why was I dissatisfied with Taoyuan Galaxy before? Because I thought this platform was engaged in disguised discount promotions.
But now that they are giving it away as a prize, I can't say anything, right?
Secondly, this time the cooperative product also borrowed the east wind of that Project Chasing Light.
So, you issued discount coupons for this purpose?
You should have said it earlier. We can just send it directly. Why do you need to do any activities?
In order to seize the young people's market, many friendly merchants are also very happy to participate in these activities.
……
Liu Mengyuan looked at the reversed public opinion on the entire network and the all-red online data and website turnover, and was quite satisfied.
She turned her head and glanced at Lu Yu, who was dozing with his eyes closed.
As expected of you!
Now, whether it is Liu Mengyuan or the employees of Taoyuan Galaxy, they all admire Lu Yu.
He is unmoved by beauty, plans strategies, and wins thousands of miles away, arranging everything so properly.
As expected of their forever trustworthy old thousand-layer cake!
But!
If it were Lu Yu, would he be willing to achieve these small achievements?
No!
Leopard Tooth's game live broadcast business's killer move has not been resolved yet.
Therefore, the next highlight, in order to cope with Leopard Tooth Live's support for game anchors,
Taoyuan Galaxy also decided to do similar activities.
They soon locked in Dili Dili Live's popular game anchors Wang Fanqie and G Sauce.