tkworld #297 - Taoyuan Township VR horror game is a big hit, and the industry melee begins! (2 in 1 order re
#297 - Taoyuan Township VR horror game is a big hit, and the industry melee begins! (2 in 1 order re
In the comment sections of live stream clips and many game review sites, many players have given high praise:
"The VR experience of this game is too real, especially the feeling of weightlessness I felt when the elevator was falling, it's very exciting!"
"Just played for 2 hours, coming to review now. The art design is amazing, each floor has unique horror elements, full of tension."
"Damn, I think this plot is good, it has the vibe of my colleagues when I'm at work. I won't spoil it, highly recommend it."
"From crayon password to the female ghost's nightmare chase, the level pacing of this game is great!"
"The combination of sound effects and visuals is perfect, especially the eerie laughter of the female ghost, I get goosebumps every time I hear it."
Chun Hei also left a message under his video praising:
"Currently, the domestic game industry is still leaning towardsinvolution and competitive social games,
VR games themselves are very rare, and the horror game genre, and VR devices can be said to be a perfect fit!
Good job, Paradise Township!"
And various cutting-edge game media, have given high praise in the headline drafts or columns on the homepage:
"A Night as a Security Guard: A Real Nightmare in a Virtual World, Making You Shiver While Enjoying it!"
"Horror Game Darling?! Paradise Township Lets You Taste Tension and Excitement in the VR World!"
"New Realm of VR Games! 'A Night as a Security Guard' Takes You into a Dual Horror Realm of Vision and Psychology!"
On the game developer forums, there are even professional film critics and drama critics commenting on the game's plot.
Among them, the most clicked one is the drama review from scriptwriterQianshanxue:
"'A Night as a Security Guard' is a trial work of Paradise Township that goes against its usual style,
In the past, the company's games were either sexy with beautiful girls or relaxing, casual and funny.
But this game has created a new field of VR horror. I think this decision of Paradise Township is very bold!
The game is based on the urban legends of the workplace, with a strong sense of immersion and a strong horror atmosphere.
In fact, if you players pay attention to the recent developments of Paradise Township, you will find that Paradise Township intends to break the original external perception of it and constantly innovate in new themes and types!
As a small and medium-sized startup company, I think such a decision is very courageous, and the head of the company is very firm and decisive!
Of course, Paradise Township's games also have a spiritual core that they still adhere to, that is, 'anti-involution'!
Aren't those office workers who keep working overtime in the building, the office intrigues and killings, all the result ofinvolution?
This is what truly makes this work thought-provoking."
Horror games were originally a relatively niche genre, but with various media and professionals coming out to endorse them, the game directly broke the circle.
After the game was released, the bundled set of 'A Night as a Security Guard' and the VR test machine quickly climbed in sales, becoming one of the most popular horror games of the season.
For the out-of-stock of this test machine, Paradise Township's No Use Technology company was obviously caught off guard. Mao Wuyong quickly contacted the OEM factory to rush out a new batch of VR kits, but each time they were restocked, they were snapped up.
At the same time, the special crazy atmosphere of this game also attracted many game video creators to make related commentary and live videos:
"[Must See] A Night as a Security Guard Full Guide! Decrypt Hidden Plots and Level Extreme Challenges!"
"[Live] Those with Poor Hearts Should Enter with Caution! A Night as a Security Guard Full Process Commentary, Never Letting Go of Any Details!"
"[Gossip] Qin Fenjin's Office Affair Exposed, Who Arrived First, the Girl in Red or the Black Silk Mature Woman?"
"[Detail Research] What Exactly Does the Company in the Game Do?"
"[ Remix] Red Sister Hot Dance: Love is a Disease"
Many domestic players have moved the videos to Youtube on foreign websites.
Soon, those scary chase battles and Qin Wang绕柱(秦王绕柱: Qin Wang繞柱) game clips began to spread wildly, and youtubers began to live stream this game and make videos:
"Amazing Horror Experience! A Night as a Security Guard VR Game Real-time Reaction!"
"Hua Guo(华国: China)'s VR Game Market May Usher in a Big Explosion! Amazement at A Night as a Security Guard!"
"Rewriting the Rules of the Game! From Bizarre Small Country and A Night as a Security Guard, See the Innovation of Hua Guo(华国: China) VR Games"
A bunch of foreign players left messages below:
"Hua Guo(华国: China) horror games have evolved to this level, but Japanese horror is still standing still. Shouldn't our Japanese game industry reflect on this?"
"I really want to try this VR game, good job Hua Guo(华国: China)! Love from India."
"This game is so cool! I hope to support Spanish."
On the game hardware sales statistics website, 'Bizarre Small Country Simulator' and 'A Night as a Security Guard', in less than a month, the attached VR kits have all been sold out.
The total sales of the two kits have reached 500,000 sets.
This is a very high sales volume for machines that are only in temporary internal beta version.
Moreover, what is now limiting game sales is the hardware itself.
After all, it is a test machine, and No Use Technology only produced 500,000 sets. A large number of players have money but no place to buy, and can only ask scalpers or buy at high prices on the second-hand market.
The spot goods of the second-hand bundled kits have been speculated to a high price of 30,000 RMB.
......
Jianghai City, Longteng Group branch building, Pei Shengnan's office.
Pei Shengnan, who is in charge of this VR industry layout, browses the various news about Paradise Township VR games on the website, and his brows can't help but wrinkle even tighter.
As the future helmsman of Longteng Group, this commercial giant ship, a slight, imperceptible fluctuation appeared in Pei Shengnan's expression.
This is the first time he has had this subtle emotional change since he entered the family's enterprise for so many years.
If a product is successful, it means there is some luck, but if products are successful one after another, it is not just luck.
This President Lu of Paradise Township looks more difficult to deal with than imagined.
Because first, the two games, Bizarre Small Country and A Night as a Security Guard, just accurately hit the two core demand points of VR products, that is, gameplay and atmosphere.
Second, Pei Shengnan quite admires Lu Yu's courage.
Paradise Township's current test machine is obviously selling at a loss. 500,000 test machines will cause at least hundreds of millions of additional costs.
But this President Lu has the courage to All In, and I have to admire him!
It's almost as if this President Lu doesn't care how the company's money is spent, it's just spending money with his eyes closed.
This is the so-called, those who achieve great things must not be care about trivial matters...
I underestimated this man before.
Pei Shengnan narrowed his eyes slightly.
Strategically, Pei Shengnan still despises Paradise Township, because the current volume of Paradise Township is not worth mentioning.
But tactically, Pei Shengnan is ready to start paying attention!
Obviously, Paradise Township's capture of territory in the VR field has threatened the basic board of Longteng Group.
Now, the entire world's game industry is in the era of land grabbing in the VR field. How much territory can be grabbed in this era affects the subsequent competitive landscape!
Pei Shengnan needs to let President Lu of Paradise Township understand the strength and determination of Longteng Group!
After all, even the Liu Group has to give him some face in the territory of Jianghai City.
As for the small Paradise Township-
If you are a dragon, you have to coil up! (是龙，你得盘着！: idiom, meaning you must obey)
If you are a tiger, you have to lie down! (是虎，你得卧着！: idiom, meaning you must keep a low profile)
After that, Pei Shengnan once again found Huang Zhong, the founder of Burst Network, to inquire about the development progress of 'Gunfight Girl 2'.
This game is the launch escort masterpiece of Longteng Group's VR game console, which is of great importance and cannot be lost.
"President Pei, don't worry, the first generation of the Gunfight Girl series is already a classic IP, accumulating a large number of fans.
And our Burst Network has carried out subversive innovation in the picture and gameplay on the basis of the first generation!
In terms of game plot, we have even written the second part of the series into a ensemble drama, each tactical doll, has a unique life and history...
They are no longer the commander's puppets! They have their own lives and their own partners.
Let me tell you this, when our game is released, all VR players will find out that VR games can still be played like this!"
Huang Zhong patted his chest loudly, spattering saliva.
After blowing for ten minutes, Pei Shengnan helplessly raised his hand to interrupt:
"Okay, Mr. Huang Zhong, I believe you are professional in the understanding of anime games.
The company's first game console will depend entirely on your masterpiece. We must ensure that there is no mistake and we must grab the attention of young users.
What do you lack now, just say it. If you lack money or people, I can handle it."
After hearing this, Huang Zhong was overjoyed and tentatively said:
"To be honest, President Pei, we still lack some money..."
"Easy to say, easy to say."
Pei Shengnan waved his hand, and Longteng Group once again invested 2 billion in Burst Network.
......
In the next few days, with the investment of Longteng Group, 'Gunfight Girl 2' began a overwhelming publicity offensive across the entire network!
D 站(D站: D station) headlines publicly released the promotional video: [Gunfight Girl 2: Exile's Latest Real Machine Picture Released!]
At the beginning of the promotional video, an unidentified special soldier attacked the doll girl Lightning.
Immediately afterwards, the screen switched to a fierce and exciting battlefield, where aerial drones dropped bombs,
In the tactical chessboard under the rain of bullets, the girls climbed up the towers, jumped into the deep pits, and hid behind the bunkers to shoot at the enemy.
And the commander also went deep into the battlefield environment through VR equipment to direct the girls' battles in real time.
The barrage enthusiastically screen swiping:
"Come on, domestic games!"
"Isn't this the gameplay of XCOM? Love it, love it."
" UFO 2 and War Chess old炮(老炮: veteran) are ecstatic!"
"It feels good, I'll play it to the max if it's a real machine!"
"If this is really made into a VR game, it will be absolutely awesome!"
The latest novel is first published in 六9书吧(六9书吧: 69shu Ba)!!
After the promotional video was released, it quickly broke 2 million views.
strike while the iron is hot, Burst Network immediately uploaded another promotional video:
[Gunfight Girl 2: Preparation Room Doll Interactive Display]
In the picture of the preparation room, the tactical doll girl 'Viprei' is wearing a JK(JK: Japanese high school uniform) short skirt, shyly standing on the ground, and the commander wearing VR glasses, like a LSP(LSP: lewd old pervert), is looking around her.
The commander stretched out his hand with sensor gloves and touched Viprei's butt.
"Really, commander, hentai!"
Viprei immediately covered her skirt and kept stomping.
The LSP(LSP: lewd old pervert) who watched the video began to screen swiping:
"Cute expression of endearment~
"What a beautiful modeling, this finger is so detailed."
"Hurry up and bring it up, I can't wait!"
"I'm thrilled, I want to do something shy with the girls in the preparation room. o(*////▽////*)q"
" too cool, I want to play now!"
......
With the expectation value of the trailer full, Burst Network began to further the publicity offensive.
In the Jianghai City International Convention and Exhibition Center, Burst Network held an offline promotion meeting for 'Gunfight Girl 2'.
D 站(D站: D station)'s well-known UP主(UP主: uploader), basically all took the commercial order.
Including He Tongxue, Film and Television Hurricane, Old Tomato, Hua Guo(华国: China) BOY Super Gorilla, Xiaoyao Sanren, Handmade Geng, etc. were invited to become the game's promotional ambassadors.
Longteng Group and Burst Network jointly announced that the game was officially scheduled to be publicly tested on March 20th!
At the same time, the official will take out 1.5 billion of the reward funds to support the game's secondary creation community.
Such a huge sum, many game industry practitioners saw for the first time!
Finally, when Zuo Wenting, a well-known female singer who has won numerous awards in China, took the stage to sing the game's public beta theme song 'Girls Are Not on the Front Line', the atmosphere at the scene reached its climax!
The players in the live broadcast room watching the press conference were completely dumbfounded:
"Good boy, in addition to the Hundred UP Main Awards Ceremony, this is the first time I have seen so many UP Main appear at the same press conference at the same time."
"I'm shocked, 1.5 billion secondary creation support funds, is this Longteng Group's money power?"
"This money is higher than the development cost of many games, I'm envious."
"I'm already looking forward to the game, and I've found my favorite singer Zuo Wenting, I'm supporting it!"
"Gunfight Girl 2 is really putting a lot of effort into it. This morning I opened the commonly used software on my phone, and almost all the splash screen ads were promoting this game."
With Longteng Group's money power propaganda offensive, 'Gunfight Girl 2' quickly occupied the entire network's discussion popularity and hot search entries, and the discussion popularity of various other games declined.
Even some manufacturers took the initiative to cancel the bought volume promotion, giving way to the schedule of Gunfight Girl and avoiding the opponent's edge.
There is no way, in the face of a behemoth like Longteng Group, the bought volume funds of their own is simply a small shrimp.
However!
This is not over yet!
The next day, Longteng Group quickly publicly live broadcasted the listing preheating conference of the first VR game console 'Longteng Fantasy' on the entire network.
At the beginning of the press conference, Pei Shengnan personally took the stage, holding a VR real machine, to show the audience the appearance design of the game console.
The VR machine body adopts an alloy shell, and the delicate texture and colorful design show a sense of luxury, and the classical dragon-shaped decoration is the finishing touch.
The live broadcast screen skillfully captures every detail, and many players who watch the live broadcast are immersed in it in the light and shadow reflected from the surface of the machine.
Immediately following, the press conference moved into its second part.
Pei Shengnan smiled and said, "We strive to bring the most comprehensive lineup of launch titles to our valued players!"
Behind him, logos of numerous game companies appeared on the large screen, each followed by a glimpse of a new game.
Whether it was shooters, racing games, or RPGs, the genres were all-encompassing.
These game companies appearing on the stage were all either acquired or invested in by Long Teng Group.
Of course, these games didn't seem to be of a particularly large scale.
Therefore, in the end, the trailer for "Gunfight Girls 2" still made a grand finale!
The audience erupted in enthusiastic cheers!
After the audience's enthusiasm subsided slightly, Pei Shengnan continued with a smile:
"We deeply understand that hardware performance is crucial for a game console, so we have adopted an extreme approach to component stacking!"
The large screen displayed the internal structure of the VR device, introducing the graphics chip and other high-end hardware.
Pei Shengnan: "We've adopted what is perhaps the most powerful graphics chip of this year, and Long Teng Group has also collaborated deeply with the Computer Science Department of Jianghai University to provide technical support for the hardware, bringing players an unprecedented sense of immersion."
Afterward, he continued to introduce the accompanying peripherals such as VR sensing gloves, dance mats, cameras, and stereo headphones.
Finally, the press conference reached the highly anticipated pricing segment.
Industry experts had long speculated about how much the VR device should be priced.
After all, Apple's recently released VR glasses were priced as high as 25,000 RMB. With Long Teng's VR device using so many high-end components, it was estimated that it wouldn't be lower than that price.
"Although we are newcomers to the gaming industry, we will definitely not disappoint our valued players."
Pei Shengnan smiled slightly and pressed the PPT's page-turning button.
The four large characters [9999] appeared prominently on the screen!
At this moment, the players watching the live broadcast completely went wild!
No one had expected to be able to purchase a dream VR game console for less than ten thousand yuan, and one with top-tier hardware at that.
……
After this live broadcast, various discussions about the "Long Teng Fantasy" game console exploded across gaming forums.
"This appearance is a bit cool, it should be pretty stylish to wear it on the street."
"Wake up, onlookers will just think you're an idiot when they see you gesturing at thin air."
"Damn, top-of-the-line CPU and graphics card, as expected of a Fortune 500 company, Long Teng is serious about making game consoles this time."
"This price of 9999 is really great, I'll definitely buy it at launch, okay?"
"Indeed, although Long Teng Group's VR device wasn't the first to be released, it looks more mature than other companies' products."
After Long Teng Group announced the specifications and price of its VR game console, other competing companies quickly felt immense pressure.
Some who hadn't even held their press conferences yet were modifying their PPTs overnight or even canceling their press conferences.
And some smaller startups, seeing no chance of survival, directly closed their companies and terminated their projects.
The VR war initiated by Long Teng Group had already started involution in the industry.
……
With the overwhelming online discussion, the discussion about Peach Garden Village's game rapidly declined.
In the office, Pei Shengnan looked at the change in public opinion and smiled slightly: "This is the correct way to play the Internet. This President Lu is still young, watch and learn carefully."
He chuckled and prepared to strike while the iron was hot!
The so-called 'pull and step' naturally means both pulling up and stepping down.
Pei Shengnan instructed Long Teng Group's public relations team to find Daji, the mid-tier editor among the Central Plains Five Editors, to prepare a review article.
As the most popular beauty editor among the Central Plains Five Editors, Daji has insightful reviews on bishoujo games, so she has always been highly sought after by simps.
Pei Shengnan's purpose in doing this was obvious, to directly pull and step. With this combination of punches, let's see how your Peach Garden Village can respond!