tkworld #430 - The first technical demonstration trailer of "Nightless" is online, and the whole n
#430 - The first technical demonstration trailer of "Nightless" is online, and the whole n
After a team-building trip of visiting famous mountains and rivers with fairy spirit all over the country for several days, Lu Yu and others finally returned to the company.
Regarding the various technical achievements in recent days, team members such as Chu Xiong, Mo Xiaoxuan, and Hua Wu have proposed to make a beautiful promotional video to show the selling point of "real-time acquisition of geographic data models, which can be used to visit famous mountains and rivers in the game."
But when Lu Yu heard this, he immediately disagreed.
What Lu Yu was thinking in his heart was that he must not let this promotional video generate too high expectations!
So, he tried to fool the team members to try to lead them in a strange promotional direction!
"No, we must not expose our trump cards so bluntly!"
Lu Yu looked around and saw everyone looking puzzled, and then slowly explained:
"Do you all know who our competitors in the virtual reality field are? That is Sony's Audio and Video Business Department!"
"You all know that those Sony guys are very cunning, they will definitely keep a close eye on our every move. If we expose the trump card of the technical solution in advance, wouldn't that give them an opportunity?"
Everyone listened, looked at each other in dismay, and beat their chests and feet:
"It's still President Lu, if President Lu hadn't reminded us, we would have almost missed the big event!"
Mo Xiaoxuan tentatively asked: "Then how should we shoot this promotional video?"
Lu Yu's expression straightened, and he snorted, insightfully into yin and yang:
"So, our breakthrough lies in finding a way to hide our advantages, but highlight some seemingly exaggerated and bizarre gimmicks, but they are not really our core technology."
"Only in this way can we attract attention while covering people's eyes and ears, and prevent competitors from going the other way!"
Speaking of this, Lu Yu suddenly shook his spirits, slammed the table and stood up: "As for the specific promotion plan, you can discuss it, you are all old employees, I believe you!"
Several core members looked at each other and quickly analyzed Lu Yu's possible real thoughts in the conference room.
Soon, a fantastic idea was gradually put forward and carefully polished!
Everyone started to talk about this, and the scene gradually improved.
Chu Xiong simply took out a notebook and scribbled down everyone's ideas, and with a few strokes, he had already outlined a peculiar outline.
A promotional video concept full of novelty and comedy has taken shape.
Its core is to exaggerate and render the experience of the development team running around the famous mountains and rivers to explore the scenery in a reasonable, exaggerated and playful manner, so that the average people will have sincere curiosity and expectation for this very challenging virtual reality new work.
At the same time, since the content of the promotional video is actually only a "copy" around the game demo, rather than the content at the core technology level, it has played a good role in shielding and confusing the competitor Sony.
But having said that, what really attracts people is the creativity and quality of the promotional video itself.
When the concept of the promotional video was brought to Lu Yu's desk, he couldn't help but open his eyes in surprise.
"Oh? My God, it seems that you young people have infinitely amplified and fermented my ideas!"
Lu Yu shook his head with a smile, and saw the eight eye-catching characters "Virtual-Real Fusion? Reality Reproduction" written on the concept draft. Behind it, a series of hilarious scenes and plot points were densely listed:
"The opening scene is a few developers wandering in the misty mountains, holding VR headsets with blank faces, and being mistaken by the local villagers for wandering souls."
"Then there is a fighting scene, where Chu Xiong waves the keyboard as a weapon and fights a giant lizard in close combat, with both sides fighting back and forth."
"After that, Mo Xiaoxuan was mistaken for a fairy, gathering thousands of infatuated people without knowing it, and Hua Wu has unique skills, and a pair of wonderful hands can solidify the mountain stream and form it in three dimensions."
These very comedic plot points are hilarious. At the same time, it also makes people have unlimited reverie and curiosity about this game that completely digitizes natural landscapes.
"Very good, very good! Just do it!" Lu Yu exclaimed.
It's strange that such an embarrassing and inexplicable promotional video can be popular!
So, he continued to fool!
"You guys work harder and shoot it well! By then, the entire gaming world will be looking forward to and paying attention to our VR game that incorporates 'natural elements'!"
In this way, Lu Yu's ingenious "confusing" strategy was once again a complete success.
The next few weeks were the "unique skills" time for the development team.
Everyone was working hard, for fear of missing any interesting moment in the promotional video shooting.
Sometimes Chu Xiong operated the keyboard day and night, wrote a lifelikeNamtso lake effect, and sang triumphantly in the office;
Sometimes Mo Xiaoxuan made a strange tree shape perched on a stone crevice, and tirelessly carved and polished it until the faint cracked texture was revealed in the sunlight;
Sometimes Hua Wu wove a geometric-shaped lake waterfall, and proudly performed a brilliant dance in front of the camera
The office was filled with excitement. Under Lu Yu's overall coordination and planning, a promotional video with excellent visuals and plot was finally filmed.
……
After that, the technical demonstration promotional video of Taoyuan Township's(桃源乡: Taoyuan Township) newXianxia somatosensory cabin game "Wu Ye(无夜)" was officially launched on the entire network.
As soon as the promotional video started, it was eye-catching! The picture is the top of a high mountain surrounded by mist, and the shadows of a group of young people in strange costumes are faintly visible, holding VR headsets with different expressions.
"Hey! Where are you from?" Not far away came the simple shouts of several villagers.
I saw Chu Xiong, the leader, frowned, picked up the keyboard in his hand, and waved it with a hideous expression.
"Look at the guy, is this going to be a fight?" The villagers looked at each other in confusion, thinking it was just a few wandering souls making trouble. Just then, Chu Xiong suddenly pressed hard on the keyboard twice, and an amazing scene was staged!
I saw a huge dinosaur lizard slowly appearing in the mist! It has thick skin, silver teeth, and shiny scales all over its body, which is really daunting.
"Scare?" The villagers were almost scared out of their wits by the sudden appearance of this beast, and the scene was once full of smoke. I saw Chu Xiong holding a keyboard and fighting with the giant lizard back and forth, fighting inextricably!
"Roar, beast! Let's see who is the king of this virtual world!"
Chu Xiong waved the keyboard, like a peerless master in a martial arts novel, with an intimidating spirit. The two fought several rounds on the top of the peak, with smoke billowing and thrilling.
At this critical moment, a sonorous commentary sounded at the right time:
""Wu Ye(无夜)", virtual-real fusion, reality reproduction! We will use unparalleled black technology to restore the great rivers and mountains in reality and capture all the wonderful sights and creatures in nature."
Along with the commentary, the scene of the promotional video suddenly changed and switched to another green plateau lake.
I saw a handsome young man in white robe, Mo Xiaoxuan, sitting cross-legged, with his hands folded and a peaceful expression on his face.
"Senior, you have unparalleled immortal skills, I wonder if you can give me some advice?" Not far away, a group of young martial arts disciples with braids knelt beside him.
Mo Xiaoxuan was completely unaware of these misunderstandings, just smiled indifferently, and then gently pressed on the lake, and an amazing scene was presented:
In an instant, the calm lake suddenly solidified, like an boundless crystal curtain, flashing with colorful light!
Above the lake, thousands of tiny water patterns suddenly condensed, forming countless blooming flower shapes, vividly and fragrantly, like a giant 3D picture suddenly unfolded in front of you!
"Ah? What kind of supernatural power is this?"
Everyone was amazed and stunned for a while, and was deeply impressed by this wonderful skill.
……
At this moment, in another group of mountains, a young and beautiful girl is walking briskly by a mountain stream holding a digital board. She is wearing a blue shirt and a colorful belt around her waist, fluttering in the wind, graceful and charming.
This wonderful fairy with a digital "magic board" is none other than Hua Wu in the development team.
I saw her wantonly outlining the water patterns and waves of the stream with a board pen all the way, and the water patterns and waves of the stream immediately became vivid and lifelike!
What is even more staggering is that she then danced gracefully with a set of exquisite dance, dancing a picture of magnificent water scenes: the stream is full of green waves and fish are dancing; the rocks are full of green, and theLingbo is a slight step, like a fairy descending to the earth!
The commentary sounded again at this time:
"With the support of advanced algorithm models and black technology, our "Wu Ye(无夜)" will use the on-site survey data of the development team to reshape the world as it is and let you enjoy their magical charm!"
Hua Wu saw the villagers next to him were surprised, as if they had seen a god blocking and killing a god, and couldn't help but smile proudly, and waved the digital board smartly, and the stream instantly solidified into a geometric shape, which was enviable.
Finally, in a wide view, a team of mottled figures suddenly appeared, and it turned out to be a group of wild animals wandering on the grassland! Several peacocks are opening their screens and dancing;
The male lion is lying lazily, and sometimes yawns.
All this is as if it is right in front of you, lifelike, and in an instant, it makes people feel in the magnificent nature and be one with all things. In this awe-inspiring picture, the end credits of the promotional video suddenly appear.
……
As soon as this promotional video was released, it immediately aroused heated discussions and controversy on the entire network. On major forums, post bars, and social platforms, melon eaters have expressed their opinions and feelings.
The first to bear the brunt are those black fans and water troops of Taoyuan Township:
"Damn, I'm going to your uncle's! What the hell are you bastards in the screenwriter team thinking? Is this a game promotional video or a martial arts fantasy movie?"
"Just, it's outrageous! Using the keyboard as a sword and playing stunts with a digital board, what kind of mentally retarded operation is this?"
"I'm going, are the people in the development team sick? VR headsets are playing formations and fighting? I'm really confused about the whole plot!"
In contrast, a group of senior Taoyuan Township fans seem to be more humble and tolerant:
"Hey, I said this technical demonstration of Taoyuan Township is okay, it looks quite fresh and interesting. The style of promotional videos of this company has always been like this, it's not too out of line, right?"
As an old fan of Taoyuan Township, I have full confidence in the new work. President Lu has always been surprising, maybe he has played some new tricks this time, let's wait and see!"
Taoyuan Township has never let people down. I feel that the visual experience is even better this time. I give a thumbs up to President Lu's production team! Looking forward to the follow-up!"
……
Most passers-by players directly call it a "mysterious work":
"I always feel that there is a lack of logic. I am confused and don't understand what this is trying to do?"
"I don't understand what it means... I just feel too weird. The plot is clueless and I can't guess the director's true intention at all."
"Before the prelude, I thought I was filming a martial arts movie. In a blink of an eye, everything is there, technology, fantasy, realism, which one are you going to play?"
At the same time, Sony's die-hard fans are even more gloating, and they are harshly demeaning Lu's company's new works in one sentence:
"Wow, awesome, my President Lu, are you paying tribute to your previous professional career?"
"Oh, really a high-burning incense owner, does the director want to take the Xian Kuang road? Next time, include the monk interface."
"It's also this kind of small production company. It has transformed into a Journey to the West imitation show, laughing cry, is there?"
On the entire network, negative voices are rampant and there is an uproar!
……
However, Lu Yu, who was sitting in the high-level office of the company, was filled with a confident smile, and his eyes narrowed into a line.
He happily picked up the espresso at hand, sipped it leisurely, and his face was full of pride.
I saw him put down the coffee cup, leaned back, slowly crossed his hands behind his head, looked at the street scene outside the floor-to-ceiling windows opposite, and said:
Hmph, hmph hmph.
Plan pass!
Seeing the secretary next to him about to speak, he stretched out a finger and waved, signaling the other party to shut up for the time being.
After saying that, he raised his head to the sky and let out a triumphant cry, and then strode to the floor-to-ceiling window, looking at the traffic under his eyes.
The employees saw Lu Yu's expression, but they were worried and looked at each other.
Everyone thought to themselves: Did we really misunderstand President Lu's true intentions? Is there no need to shoot the promotional video at all?
At this moment, the company's vice president Liu Mengyuan happened to walk into the office.
Seeing everyone's worried faces, she couldn't help frowning and looked around, seeing Lu Yu's complacent expression, she was even more puzzled.
"What's wrong? What's wrong with you people?" Liu Mengyuan put her hands on her hips and forced Lu Yu to ask.
The employees then came back to their senses, and when they saw Liu Mengyuan coming, they immediately became excited.
They strode forward and whispered a few words in her ear.
When Liu Mengyuan heard this, her eyes lit up, her small mouth opened slightly, as if she had realized something.
"Oh, so that's it!"
She clapped her hands lightly, then looked at the confused employees next to her, and explained with a smile:
"Don't worry, everyone, President Lu's approach this time has other profound meanings. Ahem, in short, it is to create a 'hit' warm-up for our new game!"
Everyone listened, looking at each other, seemingly understanding but not quite. Seeing this, Liu Mengyuan coughed lightly a few times and began to explain in detail:
"As you all know, in the past, we have often been overwhelmed by the blockbuster works of our major competing game companies.
Starting with Tenghui's 'Doggy Paradise Adventure', they often launch various gimmick marketing campaigns like a barrage from the very beginning of sales. It is precisely this kind of marketing that often leaves our game company's new products with nowhere to go."
"So this time, Lu Yu plans to strike first, first creating a mysterious atmosphere of a 'mysterious work' online. Of course, at first, it will cause an uproar and a wave of doubts, but this will precisely attract more people's attention.
You see, we have now successfully filled the entire internet with speculation about our new work!"
"Of course, the current wave of controversy is only the first step. Next, we must slowly guide the direction of public opinion, continue to extend this heat, and then push..."
Liu Mengyuan coughed lightly and continued to explain: "Next, we will take the second step. This step requires the public relations department to play an important role."
She looked around, her eyes lingering on each employee for a moment, and said earnestly:
"We need to continue to guide the heated discussion online and maintain this atmosphere of mystery. You need to instill some 'inside information' in major forums, suggesting that our new work will have unprecedented plot settings, so that everyone will maintain a high degree of curiosity about its content and selling points."
"At the same time, we must also appropriately reveal some 'explosive news', such as the existing research and development progress. As long as we control the measure, we can continue to increase the heat day by day."
Speaking of this, Liu Mengyuan suddenly changed her tone and smiled happily:
"When the heat is completely hyped up by us, and then we reveal the true face of the new game to the public in the image of a 'stunning masterpiece', wouldn't players all over the world be completely attracted? This is Lu Yu's carefully planned strategy!"
Everyone instantly burst into tears:
As expected of President Lu's girlfriend, you know him best!